The concept of responsibility
To go against the mainstream, to be innovators, constantly creative

We have pondered over the concept of responsibility for quite a while. Along the way we tried to fully live up to the ethical commitment we took upon ourselves, not only towards our customers but also towards people as a whole.

Responsibility
The Latin word "respondeo" means "to make a promise", to "accept an engagement". If we examine the verb "responsare" we will discover that it means "being capable of going against the mainstream". Therefore, if I have made a promise and if I want to heed the voice of my conscience I must also be ready to face the diffi culties this may imply, I must be willing to go against the mainstream. For us at Valcucine, the word responsibility contains all these meanings. It means going ahead without stopping at the fi rst positive market feedbacks, it means not getting trapped in the logic of profi t but fi nding other paths to walk. These choices have obliged us to be really "respons-able", i.e. conscientiously and constantly creative, innovative and ready to improve our standards and fi nd new, original, solutions to remain unfailingly in the forefront.
But it hasn't been easy.
It has been an on-going challenge that has made us grow and evolve to the extent that we are now acknowledged as the most innovative company in our sector.